DriveSafe Launch with Fay Goodman (front), Quentin Willson (third left), Steve Hume Warwickshire Police and Beckland Motors co-sponsors
DriveSafe is an essential guide for every motorist, offering practical advice and tips on how to deal with everything from car maintenance to road rage. Building on it’s early successes as an initiative aimed at purely women drivers, DriveSafe has now expanded and reached out to all drivers to ensure that every motorist will feel confident and safe whilst driving. No driver wants to feel vulnerable or become the victim of crime. By understanding how we can project the right body language, use appropriate verbal skills and by applying the most appropriate driving techniques we provide ourselves with the best opportunity of remaining safe and in control under most circumstances.
DriveSafe and StaySafe Charitable Partnership was incorporated March 2011 following the successful DriveSafe campaign initiated in April 2005 where it was supported by TV Presenters Quentin Willson and Kay Alexander, GoSkills, AWM, Highways Agency, Virgin Trains, Beckland Motors, Burlington Hotel, Goodmedia, West Midlands Police and Warwickshire Police. In 2008, a collaborative relationship with Aston University was developed resulting in ESRC funding for a PHD student to research driving behaviour particularly in women and older people.
Read and Relax – Whether on the road or in the comfort of your own home, you can build on what you’ve heard on the DriveSafe DVD with the help of the DriveSafe accompanying booklet. This friendly and informative guide includes the chapters: ‘Personal Safety’, ‘Be Prepared’, ‘Basic Maintenance’ ‘When You Break Down’, ‘First Aid on the Road’ and ‘If You Are Involved in an Accident’.
The original DriveSafe CD includes specially commissioned music entitled ‘Angelica – The Calm Mix’ – featuring Rick Wakeman, members of The Strawbs and Phil Spalding. The updated DriveSafe Handy Pack will also include the remix of Angelica along with new commissioned music to keep drivers and their passengers relaxed and calm!
“This is an excellent initiative which I applaud and which we are pleased to support.”
Chief Executive, Highways Agency.
“If you take the excellent advice in the Drive Safe handy pack, awareness of safety will give us the confidence to ‘drive safe’.”
Community Partnership Officer, West Midlands Police.
“I am delighted to be able to have been of some assistance in the production of this excellent and worthwhile road safety publication.”
Warwickshire Police Road Safety Unit.
